A Deep Dive into October’s Very Own: Ownership and Legacy

A Deep Dive into October’s Very Own: Ownership and Legacy

Blog Article

October’s Very Own, commonly referred to as OVO, stands out as a brand that transcends its Canadian roots to make a global impact. But who truly owns this multifaceted empire? The answer lies in the collaborative efforts of its three founders: Drake, Oliver El-Khatib, and Noah “40” Shebib.

Drake, born Aubrey Drake Graham, serves as the public face of OVO. His stardom has been instrumental in pushing the brand to international heights. From sold-out concerts to exclusive pop-up shops, Drake leverages his platform to amplify OVO’s visibility. His personal style and music often mirror the brand’s essence.

Oliver El-Khatib, though less publicly known, is integral to OVO’s success. His sharp business acumen ensures the brand stays innovative and profitable. He oversees collaborations with high-profile partners, including Jordan Brand and copyright, elevating OVO to luxury status. El-Khatib’s vision balances Drake’s star power with business strategy.

Noah “40” Shebib, renowned for his minimalist approach to production, complements the brand’s subtle yet impactful designs. Though primarily a music producer, 40’s role in shaping OVO’s identity is significant. Together, this trio ensures that OVO remains a leader in the competitive streetwear industry.